For Individuals

Personal Your machine. Your data. Your sovereignty.

The Promise

Software that belongs
to you.

Personal is the purest expression of the Obra philosophy. Every tool runs on your Mac. Every file lives on your drive. Every AI model is your choice.

No accounts. No servers. No recurring charges. You buy it once, and it's yours — like a book on your shelf, not a movie on a streaming service.

What This Means

The personal
guarantees.

I

Buy once. Own forever.

A one-time purchase with a three-year guarantee and free updates. No subscription. The software is yours the moment you pay.

II

Everything stays on your Mac.

Your documents, your thoughts, your conversations with AI — none of it leaves your machine unless you choose to share it.

III

All tools, fully connected.

No walls between your apps. Data flows seamlessly from one tool to the next. A unified experience with zero friction.

IV

Local AI, your way.

Run models on your own hardware. No API fees, no data leaving your machine. Your M4 Max finally has a reason to exist.

V

No governance. No oversight.

This is your personal space. No admin panels, no usage tracking, no compliance reports. Just you and your work.

The Three Tiers

One ecosystem.
Three scales.

The most powerful personal computer
deserves the most personal software.